My marketing career runs from Atlanta agency account work (including annual reports for Home Depot and UPS, brand overhauls, campaign launches) to leading marketing for a global media ministry. I've written the copy, directed the print production, planned the budgets, and then, on the client side, built and led the teams that do all of it.
At In Touch Ministries I served as Director of Marketing, managing budgets up to $2 million and, for a period, a $30 million broadcast airtime budget. I created the ministry's Instagram and YouTube channels and grew them to 342K followers and 1.5M subscribers, and worked closely with donor development on donor communications and sustaining the donor file, lifecycle marketing where retention is key to success.
Across email, SMS, social, paid media, and broadcast, my approach is very much the same: know the audience, respect the budget, and measure what the work actually produced.
Proof points
- Managed marketing budgets to $2M and a $30M broadcast airtime budget.
- Grew owned social channels from creation to 342K (Instagram) and 1.5M (YouTube).
- Led donor and lifecycle communications with measurable retention focus.
- Multi-channel execution: email (HubSpot, Mailchimp), SMS/MMS, Google and Meta ads.
- Agency-honed fundamentals: copywriting, print production, campaign and brand strategy.