My marketing career runs from Atlanta agency account work — annual reports for Home Depot and UPS, brand overhauls, campaign launches — to leading marketing for a global media ministry. That range matters: I've written the copy, directed the print production, planned the budgets, and then, on the client side, built and led the teams that do all of it.
At In Touch Ministries I served as Director of Marketing, managing budgets up to $2 million and, for a period, a $30 million broadcast airtime budget. I created the ministry's Instagram and YouTube channels and grew them to 342K followers and 1.5M subscribers, and worked closely with donor development on donor communications and sustaining the donor file — lifecycle marketing where retention genuinely pays the bills.
Across email, SMS, social, paid media, and broadcast, my approach is the same: know the audience, respect the budget, and measure what the work actually produced.
Proof points
- Managed marketing budgets to $2M and a $30M broadcast airtime budget.
- Grew owned social channels from creation to 342K (Instagram) and 1.5M (YouTube).
- Led donor and lifecycle communications with measurable retention focus.
- Multi-channel execution: email (HubSpot, Mailchimp), SMS/MMS, Google and Meta ads.
- Agency-honed fundamentals: copywriting, print production, campaign and brand strategy.